“It’s critical to the continued success of this property as we grow the entertainment lineup,” said Jon Lucas, chief operating office for the Florida-based company with 13 casinos, 34 hotels and 238 Cafes and Rock Shops worldwide. CINCINNATI - Hard Rock International is planning a $70 million hotel investment at its Downtown Cincinnati property, as part of its strategy to transform the 9-year-old casino into more of a regional destination.